b'FRIDAY4:00PM5:15PM LIBERAL ARTS FOR THE MARKETPLACE OTHER The skills acquired by liberal arts majors are critical to the twenty-first century workplace and to the marketability of students. Yet, many students who wish to take majors in the liberal arts choose other majors insteadin business or education, for examplebecause they believe professional majors will make them more marketable. Additionally, students who do graduate with liberal arts majors are often unaware of how to market themselves, making their first job searches unnecessarily difficult. To bridge the gap between the traditional, liberal arts education and the increasing expectation of job-readiness in col-lege graduates, Black Hills State University has recently created a new major, Liberal Arts for the Marketplace (LAMP). In this session, presenters from BHSU will describe the principles behind this program as well as its evolution and the details of the curriculum. A discussion will follow in which participants are invited not only to ask questions but to share ideas and make contacts. The goal of this session is to foster collaboration among institutions that are facing the same nation-wide challenge. EXPERT PRESENTER WHY ALL DEANS SHOULD ADVOCATE (AND HOW TO DO IT EFFECTIVELY)Wendy A. NausCOSSA Sponsored SessionExecutive Director, The Consortium of Social Science Associations (COSSA) is a non-profit, Consortium of non-partisan advocacy organization working to secure sustainable federal Social Science funding for social and behavioral science research and support federal policies Associations that positively impact the conduct of research. While focused primarily on the (COSSA) social and behavioral sciences, COSSA works with partners throughout the sci-entific and higher education communities to promote and secure sustainable federal funding for scientific research across all federal agencies. A science ad-vocate for the last 15 years, COSSA Executive Director Wendy Naus will discuss the organizations efforts in Washington to effect change in the federal policy making process and promote scientific research to influential decision-makers. She will also outline steps deans can take to advocate for science (including social science) from campus. This session will provide information on the advo-cacy tools and resources already at your disposal and offer tips and tricks for getting your messages heard (and acted on) by policy makers. Learn how to be a voice for science in Washington, in your community, and from your living room. Come hear about the outlook for science (and social science) funding and policy, the challenges and opportunities before us, and why every dean should become an advocate. CCAS is a member of COSSA and the two organizations have partnered together to advance shared advo-cacy goals. The COSSA membership also includes more than 50 individual colleges and universities.Register at ccas201923'