98 DEANS AND DEVELOPMENT component has less to do with preparing graduates for an entry level job than in producing educated citizens for a democratic society. Liberal Education, a publication of the Association of American Colleges and Universities (AAC&U), remains an essential source for current trends in higher education. The Liberal Education and America’s Promise (LEAP) initiative championed by AAC&U (http://www.aacu.org/leap/) provides the best framework for discussing the goals and values of a twenty-first century liberal education. LEAP focuses on “the kinds of learning that Americans need to thrive in a knowledge intensive economy, a globally engaged democracy, and society where innovation is the key to progress and success.” AAC&U’s recent report, How Liberal Arts and Sciences Majors Fare in Employment (Debra Humphreys and Patrick Kelly, 2014), “provides a much-needed corrective to claims that most liberal arts— those with a degree in a humanities, arts, or social science field—are unemployed and unemployed … [and] tracks the success rates of liberal arts majors and documents how society benefits from liberal arts gradu- ates.” The work of AAC&U is invaluable because it helps us understand what an educated citizen is expected to learn in the 21st century, how to explain the value-added derived from a college education and, perhaps most important, it helps us understand the right relationship between undergraduate education and preparation for and long-term success in employment. Another important resource is The Council of Independent Colleges, which has a website devoted to promoting the liberal arts (http://www.cic. edu/Research-and-Data/Liberal-Arts/Campaign/Pages/Promote-the-Liberal- Arts.aspx). Here you can find resources such as op-eds from university presidents, important research and data, along with specific recommen- dations about how to promote the liberal arts, such as: writing an op-ed article promoting the values of your college for your local newspaper; speaking to a local Rotary Club about the mission and values of your college; using your college magazine or newsletter or Facebook page to share stories about how the liberal arts shaped your career and the careers of your alumni. And to these we want to suggest that you always engage your alumni, who can be your best spokespersons for the value of a liberal arts education. Encourage your departments and programs 98 DEANS AND DEVELOPMENT