xvii a book that would speak to the fundraising environment for Arts and Sciences deans. The authors of this volume have over 50 years of combined experience as deans. And, as is always the case with CCAS programs and services, who better than decanal peers to provide guid- ance, mentoring, ideas, and validation? This book addresses these questions: 1. Why do people give money for “development,” and what does a dean need to know about the complex world of University development to help his or her own college? 2. As only one player in this complex world, how can an Arts and Sciences dean best position the college to take advantage of the University offices that support development efforts? 3. Once you understand how you fit within your University’s development world, how do you organize your office, staff, faculty, advisory boards, and other players to pull together to raise money for your college? 4. Now that you have all the organizational pieces in place, how do you go about finding and cultivating potential donors and knowing what and how much to ask for—in the long and short terms? 5. Given the particular fundraising challenges for deans of Arts and Sciences, how can you ensure that your college’s priori- ties, programs, and initiatives receive top billing and that all (both within your college and the University) appreciate the potential to make the case for funding the liberal arts? In Chapter 1 (What is “Development,” and What is the Role of the Arts and Sciences Dean?) Carl Strikwerda provides an overview of fund- raising terminology and principles. He begins by explaining why people give money to higher education, and how you as dean can position your- self to have your college priorities and programs brought to the atten- tion of potential donors. For those not familiar with the full array of operations in a large University development office, he describes each of those offices and how a dean might best interact with them. The steps in approaching potential donors are covered, along with what needs to