index 115 accreditation, 31 administrative assistant, 57–59 Administrative Assistant, 57 advisory boards, 48, 51, 64–69, 85, 88 alumni relations, 7, 20–25, 37, 42, 45, 49–51, 54, 57–58, 75 alumni association, 21–22, 45, 49, 51 alumni engagement, 49–50, 57–58 annual appeal, 81. See also annual giving annual fund, 8–10, 12–13, 20, 42, 72, 89 annual fund drive, 42 faculty and staff annual fund, 10 athletic annual fund, 10 parent annual fund, 10 annual giving, 7, 22, 25, 49–51, 59, 60, 66, 73, 81–82. See also annual appeal annuities, 11–13, 67, 81–82 Arts and Sciences on Campus, 29 Arts and Sciences within the University, 30 ask, the/an, 13, 15, 17–18, 54, 61, 66, 71, 84, 86–87, 89, 91 dual ask, 20 bequest, 12–13, 22, 38, 81–82. See also planned giving board of trustees, 3, 35 businesses, 32, 79, 83–84 buy-in, 3, 48, 59 campaign committee, 52, 66–67 capability, 85 capacity, 14–15, 24, 31, 44, 65, 85, 89–91 giving capacity, 14, 44 donor capacity, 31, 90 capital campaign, 36, 53, 57, 67, 82 CASE principles, 35 case statement, 3, 35, 53, 55, 84–85 CASE, 35, 68. See Council for the Advancement and Support of Education centralized model , 32–33 CFR, 8–9, 13. See corporate and foundation relations Charitable Remainder Unit Trust, 12, 81. See CRUT civic-minded individuals, 79 collaboration, 63, 104 Collaborations within the College and across Campus , 63 communications, 10, 20, 22–23, 34, 37, 44, 51–53, 58, 63, 72–73, 75–77 communications director, 10, 23, 53 communications office, 22–23 communications strategy, 72, 75–76 constituency model, 34 constituent officer, 4–5, 24 contact report, 6, 14–16, 33, 39, 88–89 corporate relations, 3, 7–8 corporate and foundation relations, 8 corporate philanthropy, 8 Council for the Advancement and Index