What is“Development?” 21 same people whom you invite to receptions and major talks on campus and whom you occasionally see on development visits. Stewardship is critical because the most likely predictor that a pros- pect will give is that they have given before. You never want to begin cultivating a past donor for a new gift and learn they feel that little atten- tion has been paid to them since their last gift. For Arts and Sciences, as for most constituencies at a University, the lion’s share of the stewardship should be done by University Development through its Donor Relations department. It is important to have your Arts and Sciences development officer or a University Development MGO who is assigned to Arts and Sciences, go over the stewardship plan for the most important donors to Arts and Sciences and be reassured that the current strategy reaches out to them as frequently and at the right level as deemed appropriate for that donor. Stewardship is intimately bound up with alumni relations at the University; an Arts and Sciences dean has to depend on alumni rela- tions being done well at the University level. Donors who have given to Arts and Sciences will continue to receive messages and invitations from alumni relations. It is critical to see that a good working rela- tionship develops between Arts and Sciences and the Alumni Office or Association. Wonderful ways to recognize donors are to have the Alumni Association honor them with an award, or nominate them for search committees, honorary degrees, and so forth. If at all possible, a dean should encourage the Alumni Office to have distinguished, artic- ulate Arts and Sciences faculty members speak to alumni chapters. Encourage academic departments to communicate with their alumni and hold social events around special occasions such as homecoming or reunion. A dean trying to create an active development effort in Arts and Sciences needs to be aware of and strategically involved in alumni rela- tions. But an Arts and Sciences dean can never hope to build a true alumni-relations operation. The hard truth is that, for development purposes, a strong alumni operation could be wasted effort. A large proportion of your donors will be alumni. But the vast majority of alumni, even those who donate to the University, will not be major